Two-time Super Bowl Champion Malcolm Jenkins Announces Evolution of DAMARI and Leadership Transition to CADRÆ

Philadelphia, PA – Two-time Super Bowl Champion, entrepreneur, and creative visionary Malcolm Jenkins today announced the evolution of DAMARI, the bespoke clothing brand he founded, into a broader creative venture. As part of this transition, longtime partner Eric White and Alyssa DiMarcantonio Scheier will assume leadership as partners of the brand's custom suiting division under a new name: CADRÆ.

Since its inception, DAMARI has been more than a clothing brand—it has been a space for storytelling through design, craftsmanship, and intentional dressing. Now, Jenkins is expanding DAMARI beyond made-to-measure suiting into a curated creative house, while passing the torch to White and DiMarcantonio to carry forward the legacy of bespoke tailoring through CADRÆ.

"From Rock Avenue Bowties to DAMARI, I've been on a journey of creative evolution," said Malcolm Jenkins in a new substack article. "What started as a retail clothing brand has become something much more expansive. Eric and Alyssa have been instrumental in shaping the custom clothing side of the business, and now they're stepping into their own with CADRÆ, ensuring that the tradition of made-to-measure tailoring remains strong."

White, who has been Jenkins' partner since the early days, and DiMarcantonio Scheier bring years of expertise in tailoring and design. Their new partnership ensures that the made-to-measure tradition remains strong, with Cadrae continuing to serve high-profile clients like Super Bowl champion quarterback Jalen Hurts, NFL safety Rodney McLeod, NBA star Tobias Harris, and Washington Commanders tight end Zach Ertz.

"Working alongside Malcolm has been an incredible journey of growth and learning,” said Eric White. “As we step into our new roles as equal partners, we're excited to combine our business and creative expertise to build upon our foundation of excellence in custom clothing while Malcolm continues to break new ground across industries.”

DiMarcantonio Scheier added: "I'm thrilled to step into this new role with Eric. Our vision for CADRÆ is rooted in the same principles that made DAMARI special—creating clothing that helps people step into their own presence."

The Next Chapter for DAMARI

For Jenkins, DAMARI is evolving beyond clothing—it's about designing experiences, curating spaces, and creating environments where people can connect. This transition marks an expansion of his creative vision.

"This isn't an ending—it's a transition," Jenkins shared. "DAMARI isn't going anywhere; it's just expanding. The love that built this brand remains the same. The friendships, the collaborations, the dedication to craft—they're all still here. Because at the core of it all, this has never been just about clothes."

Jenkins will continue to share his creative journey and the evolution of DAMARI through his various platforms. The public is invited to follow these developments by subscribing to his Substack, Love, Art & War, where he'll provide exclusive updates and insights about this creative transition. "This transition exemplifies my philosophy across all Malcolm Inc. ventures," Jenkins added. "I believe in building sustainable businesses that not only create employment opportunities but also pathways to ownership and leadership. Eric and Alyssa's journey with DAMARI to leading CADRÆ as partners is a perfect example of this mission in action."

About Malcolm Jenkins

Malcolm Jenkins is a two-time Super Bowl Champion, CEO of Malcolm Inc, and creative visionary. Beginning with Rock Avenue Bowties in 2012, he has embraced the art of dressing with intention and built DAMARI as a platform for creative expression. Jenkins continues to expand his vision across multiple ventures, using design as a form of storytelling. The slate of companies in Malcolm Inc.'s portfolio include BROAD STREET VENTURES (venture capital fund), DISRUPT FOODS (franchising), DISRUPT SPORTS PARTNERS (business ventures in sports and leagues), E&R REAL ESTATE GROUP (real estate), LISTEN UP MEDIA (multimedia production company), DAMARI (creative house), and THE MALCOLM JENKINS FOUNDATION (philanthropic initiatives). For more information, visit https://malcolminc.com/

About Cadrae

CADRÆ is a bespoke clothing brand founded by Eric White and Alyssa DiMarcantonio Scheier, dedicated to the art of made-to-measure garments, specializing in suiting. With a commitment to craftsmanship and storytelling through design, CADRÆ continues the legacy of excellence established under DAMARI, serving high-profile clients and fashion enthusiasts with custom-tailored experiences.

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Kristi Roehm, 8 Degrees PR, 760.505.1686, kristi@8degreespr.com